Does My Company Need a Blog?

We’ve all heard about the ways that blogging can help your business. Many articles and examples present a general business strategy, but that’s not helping, is it? One thing is for certain: [Tweet “When it comes to content marketing, limit your investment in rented property.”] The LinkedIn publishing platform is great. Guest posting (on quality … Read more

Design & Writing for Users: Keep it Simple

Conversion rate optimization (CRO) has been working it’s way into marketing chatter a lot recently. With constant changes to search algorithms and the competitive nature of PPC, we as marketers need to take things further. You put in the work — using clever marketing materials, ads and SEO strategy to attract visitors. Now it’s time … Read more

Are You Focused on the Wrong Customer?

Business to business (B2B) and agency customer service can offer a unique opportunity. In most cases with a business to customer (B2C) sale. You create or sell a product directly to an end user. The relationship ends with that customer. Hopefully, in B2C you’re doing everything in your power to make sure that each individual customer … Read more

Don’t Let FOMO Shape Your Marketing Efforts

Digital marketing has opened the door to many new avenues for both small and large businesses. With these new avenues, an abundance of new social networks, media outlets and platforms marketing professionals are faced with a dangerous trend: The Fear Of Missing Out (FOMO) Whether it’s relatively uncharted territory like Vine or Snapchat, or a major trend that is … Read more

What Is SEO?

According to wikipedia: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. As a general definition this is acceptable but, as the owner of a website or business, we must take things further. Search engine optimization, like all optimization, should be about user experience and … Read more

Interested in working with Site Trio?