Digital marketing has opened the door to many new avenues for both small and large businesses. With these new avenues, an abundance of new social networks, media outlets and platforms marketing professionals are faced with a dangerous trend: The Fear Of Missing Out (FOMO) Whether it’s relatively uncharted territory like Vine or Snapchat, or a major trend that is … Read more
According to wikipedia: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results. As a general definition this is acceptable but, as the owner of a website or business, we must take things further. Search engine optimization, like all optimization, should be about user experience and … Read more
With the countless marketing techniques available to businesses today, many teams have moved away from core tactics and taken the leap into unfamiliar territory. It is important to always remain consistent to your original mission as a business. There is no shame in adapting your delivery to reach a new audience but it should never … Read more
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