This is something I see all the time online: “Advertising doesn’t work! Facebook is just greedy! Only companies with million dollar ad budgets can succeed!” The problem isn’t with Facebook, Google Adwords or any other PPC advertising platform. The Problem Is a Lack of Effort and Understanding Let me explain. I click on ads, a … Read more
I recently had the pleasure of attending a screening of Sign Painters, a documentary about well, sign painters. This is an advertising medium (art form) that I have always appreciated being from Buffalo. While most cities and roadways are lined with billboards advertising local and national products, not every city is lucky enough to display some … Read more
We’ve all heard about the ways that blogging can help your business. Many articles and examples present a general business strategy, but that’s not helping, is it? One thing is for certain: [Tweet “When it comes to content marketing, limit your investment in rented property.”] The LinkedIn publishing platform is great. Guest posting (on quality … Read more
Conversion rate optimization (CRO) has been working it’s way into marketing chatter a lot recently. With constant changes to search algorithms and the competitive nature of PPC, we as marketers need to take things further. You put in the work — using clever marketing materials, ads and SEO strategy to attract visitors. Now it’s time … Read more
Business to business (B2B) and agency customer service can offer a unique opportunity. In most cases with a business to customer (B2C) sale. You create or sell a product directly to an end user. The relationship ends with that customer. Hopefully, in B2C you’re doing everything in your power to make sure that each individual customer … Read more
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